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Bonus Ep.7- How to recognize and fight ageism

“Ageism truly is invisible because we’ve just accepted it.”

Combating ageism and social stigma are all in a day’s work for Dr. Tracy Gendron.

Show Notes

Ageism is something that you may not always spot if you experience it, but it can really affect your day-to-day life as you get older. That’s why Dr. Tracy Gendron is actively fighting it.

Dr. Tracy Gendron is a researcher and author of the book Ageism Unmasked. She has 25 years of experience examining and studying age bias and its effects on society. Dr. Gendron has given talks and interviews on the topic of ageism and its consequences, and she has been featured in publications such as The Guardian, BBC, and Forbes. She is a strong advocate for confronting ageism and redefining what it means to age. 

In this episode, we discuss ageism and how to recognize and combat it. Dr. Gendron discusses the origins of the concept of retirement, and suggests that the term “elderhood” be used instead. We’ll provide resources for learning more about ageism, as well as ways to combat the ageism we impose upon ourselves.


Learn more at or the Reframing Aging Initiative 


What’s Next?

What are your views, comments or questions on ageism?  Share them with us at!


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